Top Five Things To Look For In A Video Production Company

  • Ripplify Media

Categories: Video Company Video Production Video Strategy Company

Blog by Ripplify Media

Video is, without a doubt, the best medium for expression. It appeals to a larger audience and can communicate the message implicitly or as explicitly as the communicator wants. A professional needs to make videos specific to a particular task or audience.

Technological advancements have made the medium of video more competitive, which is why it is crucial to remain at the top of the game. Experts understand what the audience wants and can create videos that directly impact the target audience.

If you’re looking for a video strategy company, here’s a list of the top five things to look for in a video production company.

1. Passion
One of the biggest questions we should all ask ourselves or anyone we do business with is - “Why?” Why do you do what you do? If you’re in the market for someone to come alongside you and help build your business, your dream, and your legacy, then why would you hire someone whose sole motivation is money? Money is alright, but if it’s the only reason, the passion and desire to deliver the best possible outcome may not be at the forefront of the money-driven Industry profession.

2. Mutual interests
When I say mutual interests, I don’t necessarily mean that you root for the same college ball team or have kids the same age. Those are great icebreakers and ways to build relationships, but I’m talking about ways both businesses can help each other. Not every pairing will work like this; let’s face it. Sometimes you need to get the job done. But if building a lasting relationship with a referral partner, creating evergreen marketing materials, and making a trusted friend while growing business can happen, it should!

3. Track record
“The proof is in the pudding,” they say. I’m still determining who ‘they’ is, but you know what I mean. If you can’t find examples of quality work done by the professionals you’re thinking about hiring, maybe, just maybe, they aren’t “professionals” yet. I get it. You’ve got to start somewhere, so let’s take it easy on the new guy! It’s OK to ask for a reduced price to work with someone like this, but at least make sure your bases are covered.

4. Integrity
Do they do what they say they’re going to do, when they say they’re going to do it, for what they said they’ll do it for? It’s that simple. Do the right thing, and do it on time. If you need to talk with someone who can deliver on that, it’s best to keep looking around.

5. Resources
This is a biggie! You wouldn’t hire a homeless guy with newspapers and window cleaning spray to wash the exterior of a twelve-story office building. The same goes for any other job. If the company you are looking to hire doesn’t have the resources, bandwidth, staff, and systems to handle your job and needs the means to acquire them quickly, It probably could be a better fit!

If you’re looking for a high-end video production studio in Panama City Beach, Florida, reach out to Ripplify Media. We solve problems with the video. So the first step in working with us is obvious! We identify what your primary problems and goals are. What works for one business doesn’t always work for another.

We serve clients across Chipley, Washington County, Blountstown, Calhoun County, Miramar Beach, Walton County, Port St. Joe, Cape San Blas, Gulf County, Marianna, Jackson County, Panama City Beach, Panama City, and all over Bay County.

Get in touch with us today!

To learn more about the services we offer, please click here. For more information, please call us at (850) 252-0707 or email us at